Google Ads Courses
Become a Google Ads expert in 2021. Develop new skills in Google Ads and more. Stay updated with the newest trends and techniques of Google Ads
Questions about Google Ads? Read the FAQ
All Google Ads courses
Frequently asked questions about Google Ads
What is Google Ads?
Google Ads is Google’s advertising platform. Through this service, companies have the possibility to pay Google to stand out on the internet in 4 main forms of advertising. These are:
- Ads on the search network (Google search page)
- Ads on the display network; (e.g. banners on websites)
- Advertisements on Youtube;
- Ads in applications.
What is Google Ads for?
Google Ads is for people and companies to make ads in text, videos, graphics or applications, in order to attract customers and sell products and services. Those who advertise on this platform have their ads visible directly on the results page and on websites that partner with Google.
Created in 2000, the platform allows advertisers to optimize their campaigns by using keywords, which greatly increases the possibility of conversion.
Unlike the optimization for organic traffic acquisition, the sponsored results can be seen quickly since in a matter of minutes it is possible to start a campaign, put it on the air and already have the first results.
How long does it take to learn Google Ads?
Those who have an introductory knowledge about Digital Marketing can learn it in a matter of a few weeks. However, as the tool is constantly updated, the studying never stops.
Where should I start to learn Google Ads?
There is a lot of content available on the internet, blogs, websites, social networks and YouTube channels, including many of them free. However, they are not always structured in a simple and intuitive way, especially for beginners.
Therefore, the best option is to invest in Google Ads online courses. This way, you can choose the best for what you are looking for and count on well organized content to develop your knowledge.